COLE HAAN
Spec Commercial · Footwear
A spec footwear film where craftsmanship, leather and light carry the story step by step.
A Cole Haan spec film celebrating craft in motion — texture, stitching and the rhythm of every step.
(Concept)
We looked at what makes a shoe feel premium before it is worn: the grain of the leather, the weight of each step. The concept and shot plan grew from those details.
(Production)
Macro detail shots, directional light and measured camera movement turn texture and craftsmanship into the hero of the film.
(Film)
Format
Spec Commercial
Category
Footwear
